The problem with many events is that you know little about the individuals due to attend in advance and of their issues that you may have the solution for.
So the concept behind Ask.Listen.Solve is simplicity itself!
As quoted by Sir Francis Bacon in 1597 “Knowledge is itself Power” or Thomas Jefferson in 1817 “Knowledge is Power”.
It is that knowledge that we aim to provide.
By having advance knowledge from the delegates, of their issues or problems, you will be able to customise the event and adapt your key-note presentations for maximum audience impact.
The problem with many events is that you know little about the individuals due to attend in advance and of their issues that you may have the solution for.
So the concept behind Ask.Listen.Solve is simplicity itself!
As quoted by Sir Francis Bacon in 1597 “Knowledge is itself Power” or Thomas Jefferson in 1817 “Knowledge is Power”.
It is that knowledge that we aim to provide.
By having advance knowledge from the delegates, of their issues or problems, you will be able to customise the event and adapt your key-note presentations for maximum audience impact.
Via the use of pre-event delegate surveys and research, social media, mobile event app, LinkedIn group and other delegate communications; we will seek to build you a picture of each attendee prior to the event.
In particular, their company’s current situation or pain points in relation to your chosen key topic. Providing sponsors with the opportunity to demonstrate how their products or services can resolve those issues.
Just imagine how such a marketing style could improve your event ROI and that of your sales teams. They would be in the position via advance knowledge of a prospects issues to personalise their approach and consequently increase sales.
As with all CxO Helix events, we will source and invite an audience via our Delegate Acquisition Campaigns to meet your criteria of industry sectors, job roles and location. With each event tailored to maximise the audience interaction on the day.
We believe that key to an events success is to have delegates open-up and discuss their issues around a key-topic, allowing for a conversation to develop and the expression of a range of attendee opinions.
Previous attendees have stated it is “why they like our events” because they are about a conversation rather than a hard-core sales approach. We have found it is not unusual for even competitors to discuss issues openly in the right environment. By using this soft-sell formula, not only does it provide you the sponsor with valuable information, but it also allows you to guide the issues towards your services and products.
To assist with this formula and for us to attract an audience of more senior roles, we have several requirements for an Ask.Listen.Solve event –
Events need to be developed around thought-provoking key-topics, HOT IT related problems and critical current issues. In selecting the right topic, you will be able to demonstrate how your solutions can help!
People in senior positions are time-poor and so must genuinely believe an event is worth attending; and that they will learn something new, of value and that will benefit their organisation.
It is essential, especially to attract the more senior company decisions-makers that you have a high-calibre of speakers.
Many events fail due to the inability of the moderator or a lack of understanding of the topic. Whilst sponsors can moderate themselves, for larger events we do suggest hiring a moderator.
These allow for a more personal level of contact and have the added benefit of allowing for multiple conversations at once, unlike a virtual event. Venues are typically premium or iconic locations in major cities, that are guaranteed to offer a “WOW” factor.
These offer the maximum flexibility for sponsors, provide a multi-event presence and incorporate the benefits of both virtual and venue events. Your event will be designed to allow for maximum interaction with the online attendees. This is the most expensive format, due to the level of A/V required.
- Solution or Experiential Workshops - Create a hands-on opportunity for delegates / attendees.
- Breakout Rooms - Host part of your event in more conversation specific sessions e.g. by industry sectors.
- 1 to 1’s & Mini Buyers Forums - Available for larger multi-sponsor venue events only.
- Hosted Lunch or Evening Reception (venue events only) - Treat attendees and give your brand a boost, by having your events or marketing team members host the tables and keep the conversation going.
Event Micro Site
Event Micro Site
Mobile App
Pre-Event Conversation
Pre-Event Research
Audience & Prospects
Delegate Details
Post-Event Follow Up
Sponsor Branding
Time & Cost Efficient
Event ROI
